Online stores that work with your branches, not beside them

We build e‑commerce websites in your brand’s name with online payment, delivery zones and sales reports, connected to your branches, ERP and POS, so every order lands in the right place.

Built for multi-branch restaurants, sweets brands, supermarkets and fashion retailers in Egypt and Saudi Arabia. Etoile Egypt’s website alone has more than 350,000 visitors a month.

One online orderFrom checkout to every system
Live sync
  • Order placed on the websiteDelivery, with a promo code
    Placed
  • Paid onlineCard, wallet or cash on delivery
    Paid
  • Sent to the nearest branchMatched by delivery zone
    Routed
  • Synced with ERP and POSDynamics 365 BC · LS Central
    Synced
  • Loyalty points addedOne account, online and in branch
    Added
Stock and prices updated in every branch
Example: how one order moves through the systems we connect

What your store includes

Everything you need to sell online from every branch, built to work together.

  • A store in your brand’s name

    A fast website with your catalogue, offers and branding, in Arabic and English.

  • Built for big catalogues

    Categories, search and filters by size, colour and price, so customers find the right item quickly.

  • Online payment

    Cards, wallets and cash on delivery through Paymob, MyFawry, Geidea and SuperPay.

  • Delivery zones

    Customers pin their address on the map, and each branch has its own delivery zone.

  • ERP and POS integration

    Prices, stock and orders stay in sync with Dynamics 365 Business Central and LS Central.

  • Loyalty, coupons and offers

    Points, coupons and home-page offers you control yourself from the dashboard.

  • Sales reports

    Sales by branch and by channel, and how customers buy, in one dashboard.

  • Works on every screen

    The same experience on phone, tablet and computer, alongside your app.

Why your own store, not only delivery apps

Delivery apps bring orders, but they take a share of every one and keep the customer. Your own store builds a sales channel that belongs to you.

Delivery apps only

You rent the customer

  • A commission on every order
  • The customer data stays with the app
  • Your brand listed next to competitors
  • Offers and visibility on their terms
Your own store

You own the channel

  • No commission on each order
  • Customer data and contacts are yours
  • Your brand and catalogue, with no competitors on the page
  • Your own points, coupons and offers

Stores our clients sell through

Numbers from the stores themselves, for brands in Egypt and Saudi Arabia.

Etoile EgyptPatisserie · Egypt
350K+website visitors a month

The website and app together take 1.5K–4.5K orders a day, connected to Microsoft Dynamics 365 Business Central and LS Central, with online payment, loyalty points and coupons.

  • 520K+ app users
  • #2 in Food & Drink on the App Store & Google Play in Egypt (March 2025)
Etoile KSAPatisserie · Saudi Arabia
13,200website visitors a month

A store and app built for the Saudi market, taking up to 1,100 orders a day.

Abo MehramSweets · Egypt
13,100website visitors a month, in the first two months

A new sweets brand selling 320+ products online, with up to 1,800 orders a day.

AHOriginalFashion · Egypt
800+products in the online store

Size, colour and price filters for every type of clothing, and up to 500 orders a day.

One tap on Pay. Every branch and system in sync.

Here is what your store does after a customer taps Pay: it collects the payment, sends the order to the nearest branch, and updates ERP, POS, stock and loyalty, with no calls and no order typed twice.

How we deliver

Delivered in stages with a defined timeline, and you approve each stage before the next one starts.

  1. 1

    Understand your needs

    We study how your branches work and define exactly what the store needs.

  2. 2

    Shape the solution

    A clear picture of the solution and scope, with a live prototype, before the final proposal.

  3. 3

    Build and connect

    We build the store and connect it to payment, delivery, your POS and ERP.

  4. 4

    Go live

    Testing with your team, launch and staff training.

  5. 5

    Follow up

    Technical support, updates and regular reports after go-live.

Why TopView

  • Real operational experience

    Our team has worked inside restaurant, sweets and retail companies, so we know how branches really run.

  • Fully integrated with POS and ERP

    The website, the app, ERP and POS work together as one system, with no orders typed in twice.

  • Ready for peak days

    Built for thousands of orders a day, as on Etoile’s website and app, through seasons and big offers.

  • With you after launch

    Technical support, updates and regular reports after the store goes live.

Built for

  • Restaurants and cafés
  • Sweets and bakeries
  • Supermarkets and retail
  • Fashion

What we work with

  • React
  • Node.js
  • Laravel
  • Dynamics 365 Business Central
  • LS Central
  • Paymob
  • MyFawry
  • Geidea
  • SuperPay
  • Google Maps
  • SMS verification

Questions we often get

Can the store connect to our ERP and POS?

Yes. We connect online stores and apps with Microsoft Dynamics 365 Business Central and LS Central, so prices, stock and orders stay in sync between the website and your branches.

Which payment methods can customers use?

Cards, wallets and cash on delivery, through payment gateways such as Paymob, MyFawry, Geidea and SuperPay.

How do orders reach the right branch?

Customers pin their address on the map, and the order goes to the branch whose delivery zone covers it. The branch then assigns it to its drivers. Customers can also choose branch pickup.

Can we manage products, prices and offers ourselves?

Yes. From the dashboard you can add items, change prices and switch offers on and off, without a developer.

Do we need an app as well as a website?

Not necessarily. Many brands start with one channel. The website and the app can share the same catalogue, offers and dashboard, so adding the other later is simple. See our mobile apps.

How long does it take to build a store?

It depends on the scope. We deliver in stages with a defined timeline, and you approve each stage before the next one starts.

Ready to sell online from every branch?

Book a free meeting with our team. We will review how your branches work and suggest the right setup.

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