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Case studies and practical advice on apps, online stores and ERP for multi-branch brands.
Your own app or delivery apps? What changes for a multi-branch brand
Delivery apps bring orders, but they keep the customer and take a share of every sale. Here is what changes when a multi-branch brand runs its own app and online store, and how to start without losing the orders you already have.
What is e-commerce? A plain guide for business owners
E-commerce is more than a website with a cart. Here is what it really means for a restaurant, shop or brand, the channels it covers, and the parts that have to work together behind every online order.
How Etoile Egypt went from a call centre to 520,000+ app users
Etoile Egypt moved its online orders from a busy call centre to its own app and website. Today the app has more than 520,000 users and takes thousands of orders a day, connected to the branches, ERP and POS.
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Success stories
At TopView, we don’t just develop apps; we craft real digital success stories. These numbers come from the apps themselves, for brands in Egypt and Saudi Arabia.
Etoile Egypt
EgyptFrom a call centre to a direct sales channel with 520,000+ app users, and #2 among food apps in Egypt in March 2025.
- 520K+
- App usersSince January 2025
- 350K+
- Website visitors a month
- #2
- Food & Drink chartEgypt · March 2025
- 1.5K–
4.5K - Orders a dayApp & website
- Challenge
- A chain with dozens of branches, with a large share of its orders coming through the call centre.
- What we built
- An app and website connected to the branches and to Microsoft Dynamics 365 Business Central and LS Central, with online payment, loyalty points, coupons and a central dashboard.
- Result
- A direct sales channel the brand owns, taking thousands of orders a day and reaching customers with offers, with no middleman.
Etoile KSA
Saudi ArabiaFrom Egypt to Saudi Arabia: more than 51,000 active users.
- 51,675
- Active usersSince March 2024
- 13,200
- Website visitors a month
- 200–
1,100 - Orders a day
- Challenge
- Entering the Saudi market with an app that suits customers there and starts selling quickly.
- What we built
- An app designed for the Saudi market, with its own management for branches, orders and offers.
- Result
- More than 51,000 active users since March 2024, and up to 1,100 orders a day.
Abo Mehram
Egypt30,000 active users in the first two months.
- 30,000
- Active usersFirst two months
- 13,100
- Website visitors a monthFirst two months
- 250–
1,800 - Orders a day
- 320+
- ProductsOn the app & website
- Challenge
- A new sweets brand that needed its own sales channel instead of relying fully on traditional ordering channels.
- What we built
- An app and website with a catalogue of 320+ products, building a digital asset and an audience of its own that orders straight from the branch, with no middleman.
- Result
- 30,000 active users in the first two months, and up to 1,800 orders a day.
Zahran Market
EgyptApps delivered in 45 working days for 24 branches, and 10,000+ active users in 4 months.
- 45
- Working daysTo build the apps
- 10,291
- Active usersFirst 4 months
- 200–
1,300 - Orders a day
- 23K+
- ProductsIn the catalogue
- Challenge
- A supermarket with 24 branches and 23,000+ products needed a customer app, and an organised way to pick orders in the branch and track them during delivery.
- What we built
- A shopping app for customers, a picking app for branch teams and a delivery app for drivers, published on the App Store and Google Play.
- Result
- Sales started in June 2026, with 1,700 customers in the first week from just three branches.
AHOriginal
EgyptA fashion store with 800+ products and up to 500 orders a day.
- 3,069
- Active usersFirst two months
- 7,200
- Website visitors a monthFirst two months
- 100–
500 - Orders a day
- 800+
- ProductsEvery type of clothing
- Challenge
- A clothing brand that needed a store showing sizes and colours, and making it easy for customers to find the right piece.
- What we built
- An online store and app with size, colour and price filters, and a catalogue for every type of clothing.
- Result
- 3,069 active users and 7,200 monthly visitors in the first two months, and up to 500 orders a day.