For multi-branch restaurants, cafés and sweets chains

Your restaurant’s own ordering app, connected to every branch

We build iPhone and Android apps and an ordering website in your restaurant’s name, for delivery and branch pickup, with combos, offers and a loyalty programme. They connect to your POS and ERP, so orders from every branch arrive on one screen.

  • Direct orders
  • Customer data you own
  • Orders reach the branch automatically
  • Offers that bring customers back
520K+App users · Etoile Egypt
#2Food & Drink · March 2025
Up to 4,500Orders a day · Etoile Egypt
Problems we know well

What changes when your restaurant has its own app?

Call-centre pressure

Every phone order has a cost in agents, lines and training, and customers wait at peak times.

Direct orders from the app, at a lower running cost.

Delivery-app commissions

Delivery aggregators take a share of every order and can limit your access to customer data and direct contact.

A direct sales channel in your name, with customer data you own.

No idea who is ordering

When customers order through a middleman, you cannot send them an offer or invite them to order again.

Your offers and notifications reach the customer’s phone directly.

Orders typed twice

Re-typing an order between the phone, the cashier and the kitchen causes mistakes, delays and complaints.

The order reaches the branch automatically, with no re-typing.
See it work

Every order goes to the branch that covers it

Customers pin their address on the map. Each branch has its own delivery zone, so the order lands on the right branch screen and is assigned to one of that branch’s drivers. Choose an order to follow it.

Illustration · sample orders
Branch screenLive
#10428Delivery
Customer
North district
Sent to
North branch
Order
3 items · card payment
  1. Received
  2. Preparing
  3. Out for delivery

The order appears on the North branch screen with every detail.

What your restaurant gets

An app for customers, a screen for every branch, a dashboard for management

One system that follows each order from the moment a customer opens the app until it reaches them.

Delivery and branch pickup

An iPhone and Android app and an ordering website in your restaurant’s name, for delivery or pickup from the branch.

The right branch, every time

The customer pins their address and each branch has a mapped delivery zone, so the order goes to the right branch and driver.

A screen for every branch

Orders appear on the branch screen the moment they arrive, with every detail, and the branch assigns and follows its drivers.

POS and ERP integration

Prices, stock and orders sync automatically with Microsoft Dynamics 365 Business Central and LS Central, so nothing out of stock is sold.

Online payment

Cards, wallets and cash on delivery through Paymob, MyFawry, Geidea and SuperPay, over an encrypted connection.

Points, coupons and wallet

Points on every order, coupons for occasions and new customers, and an in-app balance customers spend in your branches.

Menu and prices from the dashboard

Add items, change prices and switch offers on yourself. Each branch has its own opening hours and available items.

Order tracking

Customers see their order status and estimated arrival, with a notification at every change, so “where is my order?” calls drop.

Reports by branch and channel

Sales by branch and by channel, best-selling items and peak hours, all on one dashboard.

A quick look

Apps your customers will enjoy using

Your menu, offers and loyalty programme in your brand’s name, on every phone.

Pricing and offers

Change any price or offer yourself, from the dashboard

A pricing and offers engine built for restaurants and running today in the Etoile app: 11 types of offer and discount benefit, and 7 audience segments for precise targeting.

01

Pricing

A different price for each size and each branch, with add-ons and options customers choose themselves.

02

Offers

Offers with start and end times, a usage limit for each one, and clear rules when more than one offer applies.

03

Targeting

Different notifications and messages for each customer group, so every customer sees the offer that matters to them.

Real results

Restaurants and sweets brands selling from their own app

Numbers from the apps themselves, updated to October 2026.

Etoile EgyptPatisserie and restaurants · Egypt
520K+app users since January 2025

From a call centre to a direct sales channel the brand owns: an app and website connected to the branches, Microsoft Dynamics 365 Business Central and LS Central, with online payment, points, coupons and a central dashboard.

  • 1,500 to 4,500 orders a day
  • #2 in Food & Drink (March 2025)
  • 350K+ website visitors a month
Read the case study Etoile Egypt app home screen
Etoile KSAPatisserie · Saudi Arabia
51,675active users since March 2024

An app designed for the Saudi market, with its own management for branches, orders and offers, taking up to 1,100 orders a day.

Abo MehramSweets · Egypt
30,000active users in the first two months

A sweets brand with its own app and website, a catalogue of 320+ products and up to 1,800 orders a day.

ERP consulting · Al Mohamady Group

We represent the client with the implementation company on its Microsoft Dynamics 365 Business Central and LS Central project, across 2 factories and 9 branches. How we got a stalled ERP project back on track

How we deliver

From the first meeting to go-live

Delivered in stages with a defined timeline, and you approve each stage before the next one starts.

  1. 1

    Understand your needs

    We study how your branches work and define exactly what is needed.

  2. 2

    Shape the solution

    A clear picture of the solution and scope, with a live prototype of the app, before the final proposal.

  3. 3

    Build and connect

    We build the app and connect it to your POS and ERP.

  4. 4

    Launch

    Testing with your team, publishing on the App Store and Google Play, and staff training in the branches.

  5. 5

    Follow up

    Technical support, updates and regular reports after go-live.

Questions restaurant owners ask

Will the app carry our restaurant’s name?

Yes. We build an iPhone and Android app and an ordering website in your brand’s name, and your customers order from them directly, for delivery or branch pickup.

Do you take a commission on orders?

No. The app is a direct sales channel in your restaurant’s name, and we take no commission on the orders it brings you.

Which payment methods can our customers use?

Cards, e-wallets and cash on delivery, through the Paymob, MyFawry, Geidea and SuperPay payment gateways.

Does the app connect to our POS and ERP?

Yes. We connect the app and website with Microsoft Dynamics 365 Business Central and LS Central, so prices, stock and orders update automatically between the app and your branches.

How do orders reach the branches?

The customer pins their address on the map and each branch has its own delivery zone, so the order goes to the branch that covers that address and appears on its screen the moment it arrives. The branch then assigns it to one of its drivers.

Can we change the menu, prices and offers ourselves?

Yes. From the dashboard you add items, change prices and switch offers on and off without a developer, and each branch has its own opening hours and available items.

Can we start with a few branches and expand later?

Yes. New branches and cities are added from the dashboard, so growth does not need a new app, and more than one country can run from the same system, each with its own currency and language.

How long does it take to build?

It depends on the scope. We deliver in stages with a defined timeline, and you approve each stage. For example, Zahran Market’s shopping and picking apps were delivered in 45 working days.

Planning an ordering app for your restaurant?

Book a free meeting with our team. We will review how your branches work and suggest the right setup.